Bin Gulzar Perfumers
https://bingulzarperfumers.com/
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WordPress Development
WordPress websites built around your business.
A WordPress website should do more than give your business an online address. I build custom WordPress websites that are easy to manage, quick to use, ready for SEO, and flexible enough to grow when your business grows.
7+
Years experience
150+
Projects shipped
1:1
Developer communication
Build / Improve / Grow
Custom WordPress
<section class= "conversion-first">
clear structure
fast experience
simple content editing
room for custom features
</section>
clear structure
fast experience
simple content editing
room for custom features
</section>
Built to be useful.
Design, development, performance and ongoing support in one workflow.
Not just another WordPress install
I start with what the website needs to achieve.
Some projects need a completely new website. Others need a cleaner theme, a better product experience, a faster WooCommerce store, or a difficult integration finally working properly. The development approach changes with the problem — the goal does not: make the website work better for the business.
Custom website structure
Pages, content types and navigation planned around how your customers actually find information.
Clean custom development
Custom themes, templates, PHP functionality and reusable components instead of piling on unnecessary plugins.
Performance in the build
Responsive layouts, sensible assets and performance checks are considered before launch, not as an afterthought.
SEO-ready foundations
Logical headings, crawlable content, clean URLs, internal linking opportunities and mobile-friendly templates.
WordPress services
What I can build, fix or improve.
You can bring a finished design, an existing WordPress site, a rough idea, or simply a problem that needs solving.
Custom WordPress Website Development
Business websites built from a clear content structure rather than forcing your requirements into a pre-made layout.
- Custom page templates
- Custom post types & fields
- Responsive WordPress UI
WordPress Theme Development & Customization
Turn a Figma design into a working WordPress frontend or reshape an existing theme without losing control of the site.
- Custom theme sections
- Elementor & custom development
- Reusable components
WooCommerce Development
Product, cart and checkout experiences built around the way your store sells — including custom functionality when standard WooCommerce is not enough.
- Product & variation setup
- Cart & checkout customization
- Payment & shipping integrations
WordPress API & Custom PHP Development
Connect WordPress with CRMs, ERPs, external platforms and internal systems through APIs and custom PHP functionality.
- REST API integrations
- Third-party services
- Custom backend logic
WordPress Speed Optimization
Find the actual bottleneck instead of blindly adding another caching plugin. I work through assets, plugins, queries, images and frontend behaviour.
- Core Web Vitals focus
- Plugin & asset review
- Database & frontend optimization
WordPress Maintenance & Technical Support
For businesses that already have a site and need someone who can take ownership of ongoing fixes, improvements and technical tasks.
- Bug fixing & troubleshooting
- Updates & technical cleanup
- Ongoing development support
01
Build for the business, not the demo.
A theme demo can look impressive in a screenshot. The real test starts when your team needs to edit content, add a new product, connect a service, improve a landing page or change how customers move through the site.
- Flexible content management
- Scalable page structure
- Less unnecessary complexity
- Developer-friendly foundation
When your existing site is close
I can work with what you already have — improving templates, replacing weak sections, fixing functionality, cleaning up the frontend and making the site easier to maintain.
- Theme customization
- UI improvements
- Bug fixing
When the site needs a rethink
A rebuild can make more sense when the current theme, plugins, structure or custom code are holding the business back. I can rebuild the important parts without treating every project as a reason to start from zero.
- Website redesign
- Migration & cleanup
- New WordPress architecture
For growing stores
WooCommerce when your website is also your sales channel.
WooCommerce projects often become complicated around the edges: product variations, custom pricing, shipping rules, payment providers, third-party systems, stock data and checkout behaviour. That is where practical development matters more than simply installing plugins.
Explore WooCommerce DevelopmentProduct experience
Custom product pages, variations, catalog structures and buying flows.
Business integrations
CRM, ERP, inventory, shipping, payment and other external systems.
Store performance
Reduce unnecessary frontend work and improve the experience on mobile.
Data & structure
Custom fields, product data, migrations and content structures that stay manageable.
How I work
Clear development, without the agency layers.
You talk directly with the developer working on the project. That keeps requirements, technical decisions and feedback in the same conversation.
01 / DISCOVER
Understand the project
Goals, existing website, content, integrations, technical constraints and the work that actually needs to be done.
02 / BUILD
Develop the right foundation
Theme, templates, functionality, WooCommerce features or integrations are developed around the agreed scope.
03 / TEST
Check the details
Responsive layouts, forms, interactions, browsers, performance and important user journeys are tested before launch.
04 / IMPROVE
Launch and keep improving
After launch, the website can continue to evolve through maintenance, optimization and new development work.
Who I work with
Useful for more than one kind of business.
The common thread is simple: you need a developer who can understand the business requirement and then turn it into working WordPress code.
Small & local businesses
Professional websites that make services, locations and enquiries easy to understand.
Startups
Flexible WordPress foundations that can change as the product, content and audience evolve.
D2C & eCommerce
WooCommerce stores with stronger product journeys, integrations and conversion-focused UX.
Agencies & IT teams
Development support, white-label work, technical fixes and overflow capacity when needed.
Selected WordPress work
Real websites, not template demos.
A few examples from the broader portfolio. The work ranges from business websites and healthcare projects to eCommerce stores and custom WordPress functionality.
Paras Neuro Spine Hospital
https://parasneurospine.in/
View project
Posh India
https://poshindia.co.in/
View projectWhy work directly with me
One developer. Fewer handovers. Better context.
WordPress development often gets slower when the person discussing the requirement is different from the person making the change. My approach keeps the technical conversation close to the actual work.
Direct communication
Discuss requirements, technical decisions and revisions directly with the developer.
Flexible engagement
Project-based work, ongoing development, maintenance or part-time support depending on the need.
Business-first thinking
The website is treated as part of your sales, marketing or operations — not just a collection of pages.
Long-term support
When the site needs another feature six months later, the development can continue from the same foundation.
Frequently asked questions
Before we start.
If your requirement does not fit neatly into one service, that is fine. Share the website, design, brief or problem and we can define the right scope.
Yes. I can build a custom WordPress website from an existing design, a wireframe, or a clear business requirement. I can also customize an existing theme when a full rebuild is unnecessary.
Yes. Existing-site work includes theme customization, bug fixing, performance optimization, WooCommerce changes, API integrations, redesigns, migrations and ongoing improvements.
Yes. WooCommerce is part of my WordPress development work, including product pages, variations, cart and checkout customization, payment and shipping integrations, performance improvements and custom store functionality.
Yes. I work with REST APIs and third-party integrations where the project requires WordPress to exchange data with another service, CRM, ERP, application or business system.
Yes. Ongoing development, maintenance, bug fixing, performance work and new features can continue after launch. The exact support arrangement can be based on your workload.
Have a WordPress project?
Tell me what you want to build — or what is not working.
Send the current website, design, feature list or even a short description. I will help turn it into a clear development scope.
