Mix & Match Outfit Builder
https://apps.shopify.com/govillje-mix-match-builder
View projectShopify Development
Shopify stores built around how your business actually works.
Need more than a Shopify theme and a collection of apps? I build and improve Shopify stores with custom Liquid development, storefront sections, product experiences, integrations and performance work — with direct communication from the developer doing the work.
7+Years of hands-on development
150+Projects delivered
1:1Direct developer communication
Your Shopify StoreProducts Collections Cart
Built for your products.
Designed for your customers.Custom sections, product content and shopping experiences.
Designed for your customers.Custom sections, product content and shopping experiences.
Liquid development
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Show product experience
{% endif %}Custom Shopify Development
Not just store setup
Development should remove problems, not add another layer of them.
Shopify makes it possible to launch quickly. The harder part starts when your products, content, customer journey or internal workflow no longer fits a standard theme.
Build around your brand
Turn your design direction into reusable sections and a storefront that feels like your business, not a stock theme.
Code where it matters
Use Liquid and theme code for requirements that need more control than Shopify's standard editor provides.
Connect your systems
Bring Shopify together with APIs, apps and external systems when manual work starts slowing the business down.
Keep the store lean
Review theme code, scripts, images and third-party app impact so new functionality does not unnecessarily hurt performance.
What I build
Shopify development for the parts of the store that matter.
Whether you are starting from a theme or improving an established store, I focus on the functionality your customers and team actually use.
01
Custom Shopify Store Development
Build a Shopify storefront around your products, brand, content and customer journey.
02
Shopify Theme Customization
Improve existing themes with custom layouts, components, sections and responsive behaviour.
03
Shopify Liquid Development
Write and modify Liquid templates, snippets and sections when standard theme settings are not enough.
04
Shopify Online Store 2.0 Development
Create flexible templates and reusable sections that make future content and merchandising easier to manage.
05
Product & Collection Experiences
Improve product pages, variants, collections, filters, navigation and product discovery.
06
Shopify App & API Integrations
Connect Shopify with external tools, business systems and APIs to reduce repetitive work.
07
Custom Shopify Functionality
Develop focused features when an existing app or theme setting cannot match the required workflow.
08
Shopify SEO & Store Structure
Improve technical structure, metadata, internal linking, collection organisation and search-friendly storefront content.
09
Shopify Speed & Performance
Find unnecessary scripts, heavy assets and app-related frontend issues that can affect the shopping experience.
10
Shopify Store Redesign
Modernize an existing storefront without throwing away useful content, products or business logic.
11
Shopify Metafields & Metaobjects
Use structured product and content data for richer templates and more manageable storefront experiences.
12
Shopify Maintenance & Support
Handle technical fixes, improvements, troubleshooting and ongoing development as the store evolves.
Apps or custom code?
The right solution is the one that fits the store.
An app can be exactly what you need. Custom development can also be unnecessary. I look at the requirement first, then consider the simplest maintainable way to build it.
Discuss a Shopify Requirement- Use an established app when the requirement is common and the ongoing cost makes sense.
- Consider custom development when your workflow is unique or existing apps create unnecessary complexity.
- Review performance before adding another frontend-heavy app to an already busy storefront.
- Keep ownership and future maintenance in mind before choosing a technical shortcut.
Who I work with
From a first store to a busy Shopify operation.
I work directly with businesses that need a developer who can understand both the storefront and the technical work behind it.
D2C brands
Stores where product presentation, mobile UX, landing pages and conversion-focused experiences are central to growth.
Growing stores
Existing Shopify businesses that have outgrown their original theme, apps or manual workflows.
Businesses with integrations
Teams that need Shopify to exchange information with CRM, ERP, inventory, marketing or other systems.
Agencies & partners
Design, SEO and marketing teams that need a dependable developer for Shopify implementation or white-label work.
Technical expertise
Development that goes beyond the theme editor.
When a store needs technical work, I can work across the storefront, data structures and integrations instead of treating every requirement as an app-installation problem.
Shopify LiquidOnline Store 2.0Theme DevelopmentTheme CustomizationMetafieldsMetaobjectsShopify APIsApp IntegrationsCustom SectionsProduct TemplatesResponsive UIPerformanceSEO StructureJavaScriptHTML / CSS
Common Shopify problems
If your store feels harder to manage than it should, start with the problem.
These are the kinds of development requirements where a hands-on technical review can make a difference.
Too many apps
Your store has accumulated apps for functionality that could be simplified or handled more cleanly in the theme.
Theme limitations
The design requires sections, product layouts or interactions that the current theme settings cannot deliver.
Complex product content
Products need structured information, dynamic content or a better way for your team to manage merchandising.
Manual data entry
Orders, inventory, customer or product information needs to move between Shopify and another business system.
Storefront feels slow
Heavy scripts, third-party apps, large assets or inefficient theme code are affecting the customer experience.
Redesign without a rebuild
You want a better storefront while keeping valuable products, content, data and existing business processes.
How I work
A practical development process, without unnecessary layers.
You speak directly with the developer working on your Shopify store. We start with the actual requirement, decide what should be reused and then build only what is needed.
01
Understand
Review the store, requirements, current theme, apps, content and technical constraints.
02
Plan
Separate what can stay, what should change and what needs custom development before writing code.
03
Build
Implement the theme, Liquid, sections, data structures or integrations with responsive behaviour in mind.
04
Test
Check important storefront journeys across devices, browsers, products, cart and connected functionality.
05
Launch & Improve
Deploy carefully and stay available for fixes, improvements and the next stage of development.
Selected work
Shopify work from real client projects.
Explore selected Shopify projects covering eCommerce storefronts, custom functionality, product experiences and Shopify app development.
Why work directly with me
The person you discuss the project with is the person writing the code.
That keeps decisions faster and reduces the gap between what you need and what gets implemented.
Direct communication
No unnecessary account-management layer between you and the developer handling the work.
Hands-on development
Shopify Liquid, frontend code, integrations and technical fixes are handled directly.
Flexible engagement
Work can be scoped around a store launch, a specific feature, a redesign or ongoing technical support.
Business-first decisions
The goal is not to add code for its own sake. It is to solve the actual store problem cleanly.
Frequently asked questions
Questions I often get about Shopify development.
Yes. I can work with an existing theme, store structure and apps, then focus on the parts that need improvement rather than rebuilding everything unnecessarily.
Yes. I can build and customize Liquid templates, snippets, sections and reusable storefront components based on the store's design and functionality requirements.
Yes. I can review the required data flow and work with Shopify APIs or suitable integration methods to connect the store with external tools and business systems.
Yes. I can review theme code, images, scripts and third-party app impact to identify practical opportunities to improve storefront performance.
Yes. Ongoing support can include technical fixes, theme improvements, new sections, integrations, performance work and other development tasks as your store evolves.
Have a Shopify project?
Let's build the part your store is missing.
Tell me what you are trying to launch, improve or connect. I can review the requirement, suggest a practical approach and help you decide whether it needs an app, customization or custom development.
Direct developer communication
Start a Conversation Shopify development • Liquid • APIs • Integrations • Performance
